www.BrazideCraciun.ro

The challenge

Because it is part of the Avantaj NET Interactive group of online stores, the demands and expectations from our colleagues were pretty high. The website was very well positioned in Google, but the design wasn't very catchy. They wanted a very Christmasy look, a special closeness with the user, but without loosing any positions in the search engines.

The solution

First of all we moved the entire content on the Avantaj CMS platform - over 2000 products in less than 2 weeks. Nothing stopped us from that point on. The behavior and desires of the user, the potential client of the online store was very closely analyzed. We created a web design that is very cosy and warm, in shades of red and green, with a big promotion banner splashed on the front page. Of course, the menu is strategically placed in the left side of the website, so that the user can very easily browse to the desired products. The order is very easy and fast to place and thanks to the Romcard and Banca Transilvania providers of online payments, the time of a complete order has now reduced to under a minute.

The conversion rate on BrazideCraciun.ro, in full season, is over 20%. Of course, thanks to the Avantaj CMS platform that is SEO friendly, no harm was done to the Google positioning of the website. We are very glad to see our colleagues very pleased with the results.