Opel.rax.ro

The challenge

Radacini Motors is what we call a "I know what I want and I want it now" sort of client. They were decided on the results they wanted to achieve and they needed from Avantaj NET Interactive the means to get that exact results. In the beginning of 2010 we closed the deal and Radacini Motors let our team work their magic for the entire online strategy.

The solution

The first website launched through Radacini Motors was opel.rax.ro. Our creative team worked very hard to first do a survey through all the potential clients of this car dealer. The survey helped us understand all the wants and needs of a potential customer: impressive design, appealing functions, attractive and visible pricing, video, images and 3D views of the product. Of course, we did all this and a lot more in a web design that is modern, light coloured, easy to browse through and through which you can actually find something that suites your tastes and budget.

The Avantaj CMS platform that sustains this website allowed us to easily put together the content, SEO friendly and buyer friendly, of course. Video and image galleries, online chatting with the dealers, instant support and test drive appointments. Radacini Motors and Opel are definitly in the new era of online marketing, ready to take on any competitor.

And the best thing is that thanks to our SEO specialists, the website has a very rapid and nice organic growth on Google, with more than 900 unique visitors each day and in only 1 month since the launch. Pretty impressive, right?