www.Menshealth.ro

The challenge

Men's Health is a magazine in which Romanian and American specialists from various domains write to the MH public, all sorts of interesting and helpful advice in an attractive and friendly manner. The entire concept of the magazine is very appealing, and although many Romania men paid to buy the printed version, MH needed also to attract its readers on the website, with catching topics, making them come back for more.

The solution

Of course, for a magazine the offline sales are the most important, but we thought: why not attract future readers by making them come on the website to read something else than in the printed magazine, giving them a sneak preview of the topics in the printed version, a forum, lots of blogs and other interactive activities? We were able to make all this happen with the Avantaj CMS platform that is absolutely a life saver, especially for magazines and other websites with a lot of content that needs to be updated very often.

The administration of the content takes less than one minute and you can view it immediately online, you can make links, place photographs in the article, video and image gallery, recommend other articles in the same page and lots more with just one click. Let the system do it for you, why not?

The web design of the website www.menshealth.ro is very light, professional, manly, yet friendly and cheerful. We tried to create for the MH readers a pleasant virtual meeting place where they could get together and read their favorite topics, give and receive advice on manly problems, see beautiful girls, great cars, cool gadgets, learn how to eat and keep a healthy diet.