2005

According to your portfolio, Avantaj NET Interactive scored some big mass media clients in 2005, how did that help your brand awareness and recognition?

Marius Dosinescu: Of course, the collaboration with more than one mass media trusts has brought Avantaj NET Interactive a good visibility and quality recognition on the market. But all these were possible thanks to the constant investment made in the preparation, education of the team and in the improvement of the quality. Our highly prepared staff managed with great success all the given challenges at that time.

How did the e-commerce websites work that year?

Marius Dosinescu: 2005 was a doubtful year for FlorideLux.ro, because there began to appear more and more competitors on the flower shop market. So we decided to invest in a new niche website and to broaden the offer of flowers and related services. Also, in 2005 we changed our online payments provider, due to the fact that the business needed a high level of quality from every perspective.

In 2005 you also launched www.brazidecraciun.ro, a huge success in our days, how did you come up with that idea?

Marius Dosinescu: BrazideCraciun.ro was and continuous to be a normal expansion of www.floridelux.ro. The idea, so simple and catchy, came up in a discussion with our provider of flowers, that showed us at that time some market studies in concern with the continuously growing demand for the internet consumer. So we decided to expand in that direction, but the actual success of the project is due to our constant increase in quality, service and product offer, the element of "innovation" is a must in our activity and the way we see things.

Also, www.brazidecraciun.ro holds top places in the specific google searches, what was your SEO strategy from the beginning?

Marius Dosinescu: From the very beginning we chose a name that was very catchy, easy to remember and easy to recognize as a niche service - but we also new that it was to be on a long term very reachable by the search engines. The entire content strategy was based on the fact that we envisioned the change in the internet user's behavior: he wouldn't save or memorize his favorite websites, but would search them on Google. This vision that we had turned out to be very true in time and in our days www.brazidecraciun.ro holds top positions in Google and has more than 4000 products and services dedicated exclusively to the most wonderful time of the year: Christmas.