Account Responsible

The Account Responsible is the key, day-to-day agency representative for the client and maintains a highly responsive service orientation in all transactions.

Job requirements:

• Provide thought leadership in the area of relationship marketing, data driven solutions, integrated communications, testing and analysis. Investigate, test, evaluate and develop new tactical concepts/vehicles media and technologies
• Develop and supervise the implementation of tactical plans and day-to-day activities of program execution according to the strategic plan to carry through Client's marketing strategies and ultimately accomplish Client's marketing objectives while managing client and agency expectations
• Report status to other team members by evaluating and communicating within the agency all pertinent information provided by the client and outside sources
• Develop strategic and creative briefs and present materials internally and to the client
• Supervise the planning process assessment, situation analysis, brand planning and development of strategic direct marketing plans
• Manage all list strategy/selection and database management aspects of planning and execution
• Develop full knowledge of all factors (internal and external/market) affecting the Client's marketing goals and plans as well as full knowledge for the client's current marketing situation
• Facilitate the development and agreement of measurement/success criteria for plan and program evaluation ensuring objectives and measurement benchmarks are clearly defined, then analyze plan & program performance against key success metrics (ROI, revenue etc) and identify pertinent marketing implications
• Research and analyze response data, assist in the identification of new marketing opportunities--and lead the preparation and presentation of this information internally and to the client
• Conduct regular meetings with the account team and relevant members of other services to discuss client problems, opportunities, and work in progress

Skills:

• Excellent public speaking skills and experience
• Experience with communications and marketing via the Internet
• Ability to foster strong, cohesive working interdisciplinary teams
• Aptitude to define solutions that will generate measurable results for the client
• Thorough knowledge of the principles of advertising, marketing and media. A basic knowledge of disciplines underlying these principles, i.e., psychology, economics, journalism
• Thorough knowledge of the dynamics of digital and interactive. How each digital and interactive element performs alone, how they perform together and how they are constantly changing
• Ability to use alternative analytical approaches to solve digital/interactive/marketing problems

Qualifications:

• 3 to 5 years in the industry or related experience in developing interactive projects and managing large creative team and clients
• Experience with various projects types, including web, mobile, video, brand, and strategic consulting